Exactly what copywriting is (and why it’s different than just plain ol’ writing)
The philosophy behind why copywriting works
How to write from your ideal customer’s mentality
The ONE goal of all copywriting
How to earn your readers’ trust using copy
Kelsey Formost – Copy Class MODULE TWO
DISCOVER YOUR IDEAL AUDIENCE & YOUR UNIQUE VOICE
How to figure out EXACTLY who you’re writing for.
How to discover, develop, and use your unique brand voice to find, connect with, and keep your ideal customer
PLUS: My favorite Writer’s Block Busters if you feel stuck!
HOW TO WRITE A WEBSITE THAT SELLS!
The step-by-step process of writing a website that sells
Creating and understanding your unique value proposition
The importance of having site and page goals & how to set them
How to write headlines & sub-headlines that convert
How to easily write body copy without getting intimidated
& Finally- easy design tips that will make your site a pleasure to read!
WRITING EMAILS THAT CONNECT & CONVERT!
Why email should be your business’ #1 priority
How to create the perfect opt-in so people are excited to join your list
The 3 kinds of emails you NEED to have for your business
How to write irresistible “omg-I-have-to-click” subject lines
& My foolproof “High Five” method for writing drip campaigns